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Color-correcting purple pigment helps offset yellow tones while the whitening formula lifts everyday stains. Thirty minutes. No trays. No mess.
Purple sits opposite yellow on the color wheel. So it helps offset yellow tones on your teeth. The same idea as purple shampoo, now for your smile.

$19.99
Purple color-correcting strips with a whitening formula that helps lift everyday surface stains. Mint flavor, 14 applications per box.
Results vary from person to person.
Place one strip on your upper teeth and one on your lower teeth for the 30-minute wear time, then remove and brush away any residue.
Purple sits opposite yellow on the color wheel, so it helps offset yellow tones on your teeth. It is the same idea behind purple shampoo.
The whitening formula helps lift everyday surface stains, so your smile looks brighter with consistent use. Results vary from person to person.
If it's not for you, email us and we'll make it right. See our refund policy for details.
Shop PurpleWhitesFrequently Asked Questions
Place one strip on your upper teeth and one on your lower teeth for the wear time on the pack (30 minutes), then remove and brush away any residue. Use on clean, dry teeth.
The purple tint is part of the color-correcting formula and is designed to rinse away after use. Follow the wear time on the pack.
Results vary from person to person. Many people notice a brighter-looking smile after a couple of weeks of consistent use, depending on their starting shade and how often they use the strips.
Whitening can cause mild, temporary sensitivity for some people. If that happens, space out your applications or shorten wear time. If you have ongoing dental sensitivity, check with your dentist before starting.
Full details are on our Shipping and Refund Policy pages.